We highly encourage you maintain a consistent path towards conversion. It's paramount to give your audience a more streamlined path to follow towards a conversion otherwise, you risk losing them in transit. Based on expert research, asking your audience to complete multiple actions can lead to decreased conversion.

When your audience clicks on your Linkpane Unique Link, the goal should not be to overwhelm them with a crazy amount of call-to-actions. It's to compel them towards the next step of accessing your most recommended contents and offers.

Don't steer your audience and potential customers in hundred directions — just coach them to the next step in the conversion process. So far, your Linkpane call-to-actions are already trimmed to five buttons or less.

Too many choices can overwhelm your audience and discourage them from taking any action. This is the core reason why Linkpane supports a maximum of five(5) call-to-actions.

Psychologically, your audience will see the first link amongst your call-to-action as the most important action. Publish your call-to-actions in the order of importance, the least important call-to-action should be the last link listed.

Remember, your unique URL for your Linkpane profile is what you will place across all your social media profiles, so it has to be relevant and short. We recommend you assign a URL that relates with your existing usernames across social media.

Example:

If your usernames on social media are;

/zulfahxyz

/zulfahxyz

/zulfahxyz

Your unique URL on Linkpane should be;

https://linkpane.com/zulfahxyz

When creating your call-to-actions, you'll need to input a title and a link for each call-to-action. The title of each call-to-action needs to be clear and precise. Your audience needs to be able to understand your CTA title in mere nanoseconds.

Use trigger words like "get", "grab", "my", "free", "listen", "continue", and "download". Use urgent-sounding title. Let the title represent literally what your reader gets as far as benefits.

View this demo to see our recommended best practice.

Whatever your focus or conversion goal is, do your best not to overshadow that goal with baby goals. Decide on your biggest conversion needs for a period of time, and use your Linkpane call-to-actions to drive people toward that specific goal. Maybe you've just launched a Webstore and need people to purchase your products — or just want to refer your audience to your newly published article, freebie download, a consultation link, and your gallery. Decide on your goal and trim your CTA accordingly.

Essentially, sometimes our call-to-actions may not give us desired results. We encourage you to test your CTA title, Linkpane theme and more. Honestly, the easiest way to measure the hits you get and to track your Google Analytics is to utilize Linkpane.